US Ruinart Brand Ambassador, Jeridan Frye, brings 10 years of experience building luxury brands, holding advanced certifications through the International Sommelier Guild and the Wine & Spirit Education Trust Diploma programs. Currently, she is the President of her local Toastmasters International Club.
Jeridan’s journey in wine began at Wolfgang Puck’s Spago-Beverly Hills, where her enthusiasm for wine grew substantially after her team won the 2005 James Beard award for outstanding food, wine, and service. She continued as a Sommelier and Wine Director collaborating with teams such as the Dolce Group and David Meyers’ Food Art Group.
Her affinity towards fine wine naturally brought her to the Napa Valley where she tripled winery sales at Spring Mountain Vineyard as Director of Sales and Hospitality. She then managed direct-to-consumer sales for the Bespoke Collection & Blackbird Vineyards as their Private Client Director. As a Champagne Specialist, Jeridan elevated the Moët Hennessy Champagne portfolio by garnering significant company sales and marketing opportunities while actively nurturing distribution and account relationship networks.
Jeridan has been featured in the Patterson’s Beverage Journal, 944 Magazine, 7x7, Best Weekends, The Wine Minute, Henry Arnaud’s monsieurhollywood, Bulles & Millésimes magazine and Gayot for her wine and spirit expertise. She has also hosted a variety of food and wine related live content segments, including Hollywood Reporter’s ‘Pret-a-Reporter’, S.Pellegrino Almost Famous Chef Competition, “Cooking In with Chef Todd English” and The Multicultural Cooking Network.
Additionally, Jeridan has been an authority on various educational panels including The Wine Education Council with Raj Parr & Peter Liem, Celebration of Food & Wine Terranea, Relais & Chateaux GourmetFest, Newport Beach Wine & Food Festival, The Guild of Sommeliers, North American Sommelier Association, SommCon, Consular Press Organization CPO-LA and the Order Des Coteaux de Champagne.
As a native from Colorado, Jeridan stays active outdoors, enjoying hiking, cycling and skiing. She gained her BA in Sociology from Loyola Marymount and has explored multiple areas of the arts while maintaining her craving for international travel throughout her life. In her travel throughout diverse wine regions, Jeridan has obtained a wealth of experience building alliances in wine communities across the globe.